Write an Essay, 320 words for each question 1/ what is the relationship between marketing ethics and organizational performance? What are the key elements of a strong ethical compliance program? Explain the importance of ethics in an organization and how this relates to responsible marketing and a successful marketing strategy. 2/ Strengths, weaknesses, opportunities and threats: Which is most important? Why? How might your response change if you were the Chief Executive Officer of a corporation? What would your response be if you were a customer? What if you were an employee? Finally, what would be the most important if you were a supplier? 3/ Explain the advantages and disadvantages of the resource-based view of marketing. Compare the resource-based view of marketing to other marketing approaches. Discuss with specific reference to an organization. 4/ many consumers and consumer advocate groups are critical of the one-to-one marketing approach due to privacy concerns. Marketers argue that the benefits of one-to-one marketing for both consumers and marketers far outweigh the risks. Where to you stand on this issue? Why? Discuss using examples.
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