Ikea invades America. Please develop a response to the following: â€¢ What do you think of Ikeaâ€™s product strategy and product range? â€¢ IKEAâ€™s plan to have 50 stores in operation in the United States by 2013 is an indicator of the companyâ€™s optimism about the viability of its value proposition in this country. Do you think they are being overly optimistic? â€¢ How would you improve IKEAâ€™s value proposition to make it more attractive to American consumers?
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