+1835 731 5494 Email: instantessays65@gmail.com

WALSH COLLEGE MGT 550/ MGT 550 SU2016 V WEEK FIVE EXAM 1

$12.99

Question Question 1 Not yet answered Points out of 3 Flag question Question text Modern marketing has its roots in all BUT which of the following? Select one: A. statistics B. psychology C. anthropology D. sociology E. economics Question 2 Not yet answered Points out of 3 Flag question Question text The set of marketing variables a firm uses to achieve its desired sales performance is called the ________. Select one: A. marketing mix B. promotion mix C. product mix D. facilitating function E. CRM Question 3 Not yet answered Points out of 3 Flag question Question text A(n) ________ is created when a customer and business have ongoing interactions through the sales of a product or service. Select one: A. marketing concept B. utility C. exchange function D. customer relationship E. facilitating function Question 4 Not yet answered Points out of 3 Flag question Question text A company’s process of creating value occurs ________ the selling process. Select one: A. only before and during B. before C. during D. after E. before, during, and after Question 5 Not yet answered Points out of 3 Flag question Question text Some fast-food restaurants offer tasty and convenient food that customers want at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook ________ . Select one: A. the production orientation B. the sales orientation C. social responsibility D. perceived needs E. the marketing concept Question 6 Not yet answered Points out of 3 Flag question Question text Which of the following marketing orientations focuses primarily on improving efficiencies? Select one: A. relationship orientation B. consumer orientation C. production orientation D. social responsibility orientation E. sales orientation Question 7 Not yet answered Points out of 3 Flag question Question text To be a part of a consumer market for a good or service, an individual must be a(n) ________ buyer of the good or service. Select one: A. actual or potential B. potential C. actual and repeat D. repeat E. actual Question 8 Not yet answered Points out of 3 Flag question Question text In the generally accepted stages of the business buying process, the step following the recognition of the organizational problem or need is the ________. Select one: A. acquisition and analysis of proposals B. description of the characteristics of the item and quantity needed C. search for and qualification of potential sources D. performance feedback and evaluation E. determination of the characteristics of the item and quantity needed Question 9 Not yet answered Points out of 3 Flag question Question text A supplier with which of the following is able to exert the most power over a company? Select one: A. low prices B. many customers C. many competitors D. high prices E. few or no competitors Question 10 Not yet answered Points out of 3 Flag question Question text ________ are characteristics of human population that are used to identify markets. Select one: A. Demands B. Social movements C. Needs D. The Four Ps E. Demographics Question 11 Not yet answered Points out of 3 Flag question Question text The ________ environment includes factors that relate to the nature, quantity, and potential actions of a company’s competitors. Select one: A. cultural B. political C. competitive D. economic E. legal Question 12 Not yet answered Points out of 3 Flag question Question text By definition, the ________ environment focuses on scientific activities and innovations. Select one: A. competitive B. political C. technological D. cultural E. legal Question 13 Not yet answered Points out of 3 Flag question Question text Of the following, it is MOST important for a business objective to be ________. Select one: A. motivational B. broad C. specific D. flexible

Reviews

There are no reviews yet.

Be the first to review “WALSH COLLEGE MGT 550/ MGT 550 SU2016 V WEEK FIVE EXAM 1”

Your email address will not be published. Required fields are marked *