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Travel Plan for Disney and Target Market

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Disney Target Market: Everyone Costs: Travel, stay, food and play Alternatives: Universal Studios, Tampa, Cape Canaveral, Daytona Beach, Fort Lauderdale, Miami Beach, Florida Keys and etc… Alternative Costs: Travel, Stay and Play Peak vs. Non-Peak: Travel, Stay and Play Websites Disney World Orlando Universal Studios Florida Travel and Tourism Florida Real Estate Take a stab at the target market and tie it in with the destination and the costs will tie into the destination and alternatives and the peak vs. Non-peak will tie into everything. This is to be a written, synthesized plan that includes all theories and concepts about which you have learned in this course. Examples of concepts to include are: A name for your tourism company that you feel will be attractive to your segment. Examples of a target market may include, but are not limited to: • A family with children under the age of 18 living at home is looking to go on a vacation. • A couple looking to go away on a romantic vacation. Describe your customer in as much detail as possible using market segment analysis. When considering how much the vacation will cost please try and consider all aspects related to the cost of travel (car, train or plane). This may include: • Where they will be staying and the associated cost per night (cost of hotel, hostel, camping), • Cost of food/restaurants (will they eat out all meals, is there a kitchen where they are staying), and • What will be the cost of activities (hiking, amusement parks, bike rental, etc). You should also consider alternative strategies you may need to implement based on sudden or unexpected changes in the environment that may result in a change in buyer behavior. You should also consider both peak and non-peak periods. Destination: Disney Target Market: Everyone Costs: Travel, stay, food and play Alternatives: Universal Studios, Tampa, Cape Canaveral, Daytona Beach, Fort Lauderdale, Miami Beach, Florida Keys and etc… Alternative Costs: Travel, Stay and Play Peak vs. Non-Peak: Travel, Stay and Play Websites Disney World Orlando Universal Studios Florida Travel and Tourism Florida Real Estate

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