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The Strategy of International Business


The Strategy of International Business a.)What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the 1980’s? b.)Why do you think this strategy became less viable in the 1990’s? c.)What strategy does P&G appear to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it? Each answer should be atleast 1 paragraph (7-10 lines


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