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The risks of a focus strategy

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The risks of a focus strategy 1. The focused differentiation strategy differs from the differentiation strategy in that a. the focused differentiators have a broader competitive scope. b. the value-creating activities of focused differentiators are more constrained. c. focused differentiators target a narrower customer market. d. there are fewer risks with the focused differentiation strategy. 2. Chico’s is a clothing retailer that targets middle-aged women who want stylish and appealing clothes that are suitable for the mature figure. Chico’s has an extensive customer list, a frequent-buyer discount card, and frequent sales promotions to Chico’s customers based on their spending levels. Chico’s uses a ____ strategy. a. focused differentiation based on a buyer group b. focused differentiation based on a product line segment c. generic differentiation d. integrated cost leadership/differentiation 3. Although they are radically different companies, Godiva (chocolate) and Maserati (cars) share a business strategy, which is a. cost leadership. b. focused differentiation. c. integrated cost leadership/differentiation. d. differentiation. 4. The Monteleone Company pays large fees to a highly-recognizable, prestigious individual to be the spokesperson for the company’s products, luxury private jets. Monteleone is probably following the a. focused cost-leadership strategy. b. focused differentiation strategy. c. integrated cost leadership/differentiation strategy. d. total quality strategy. 5. The risks of a focus strategy include a. a competitor’s ability to use its core competencies to outfocus the focuser by serving an even more narrowly defined segment. b. a competitor’s ability to use its core competencies to outfocus the focuser by serving an even more broadly defined segment. c. decisions by industry-wide competitors to use their resources to serve a wider range of customers’ needs than the focuser has been serving. d. decisions by focused competitors to use their resources to serve a wider range of customers’ needs. Business Management Assignment Help, Business Management Homework help, Business Management Study Help, Business Management Course Help

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