To ensure a successful test-marketing of its OmniPower energy bars, the marketing department of OmniFoods has arranged for the In-Store Placement Group (ISPG), a merchandising consultancy, to work with the grocery store chain conducting the test-market sturdy. Using the same 34-store sample used to better understanding the relationship between price and promotional dollars, ISPG claims that both product shelf locations and the presence of in-sore OmniPower coupon dispensers increase sales of the energy bars a) Are the supporting data consistent with ISPGâ€™s claims? Perform an appropriate statistical analysis that would confirm the relationship between sales and product shelf locations and the presence of in-store OmniPower coupon dispensers. b) If you were advising OmniFoods, would you recommend using both special shelf locations and in-store coupon dispensers to sell OmniPower bars? c) What additional data would be relevant to determining the effectiveness of the sales promotion techniques used by ISPG?
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