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Target Market & Promotion Strategies


Understanding how to align the target customer markets with specific promotional and communications strategies is one of the first steps to creating a successful marketing campaign. A variety of communication channels also exist to promote the marketing campaign. write 400–500 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas. • Name 1 target market you believe your selected company should focus on with its promotional efforts. • Discuss the following with your colleagues: o What primary message would you highlight for your specific target market, and why? o Name 2 communication platforms you would suggest, and why.  For example, would search engines be a consideration, social media sites, or traditional advertising options? o Discuss your choices and how they match your target markets.


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