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Strategy and Positioning


Strategy and Positioning Pretend we are launching a new service for Chick Fil A, a home delivery service like pizza hut and dominos. Complete the following assignment using the “Strategy and Positioning Paper” template. Write a 875-word paper explaining the following headings: In-depth introduction An overview of the organization A detailed description of the product or service A S.W.O.T. analysis of the organization and offering Strengthen Weakness Opportunities Threats Format using APA Guidelines. Include at least one sources of research that support your analysis; at least one must be the textbook, this is the book we’re using in class- Kerin, R., Hartley, S., & Rudelius, W. (2015). Marketing (12th ed.). New York, New York: McGraw-Hill


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