+1835 731 5494 Email: instantessays65@gmail.com

Sports Marketing Plan


Sports Marketing Plan. Post to the Assignments Section. • Resources: Appendix A • Write a 1,400- to 1,750-word paper describing a strategic sports marketing plan. • Organize your paper using the outlines below. Answer each of the questions and prompts methodically; they help create a comprehensive sports marketing plan. If a particular section does not apply to your chosen organization, be sure to explain why. o Executive Summary • What are the historical trends of the product or event? • What are the internal and external contingencies that affect decisions of the governing organization? • What are the current consumer demographics of the product or event? • What is the condition of the local economy? • How does the economy affect your product or event? • What is the major competition for your product or event? o Introduction • What is the mission statement of the organization? • What are the organizational objectives? Use measurable examples such as elevated attendance percentages or increased number of season ticket sales. o Planning Process • What are your consumer needs? Define your product or event’s problem statement, stating your research objectives, presenting your method for data collection, and identifying your primary data collection instrument. • What is your market selection? • Define your segmentation by identifying the new target audience and how you select the right marketing mix. • Define your method for target marketing. • Define the appropriate positioning of your product or event. o Marketing Mix Decisions • What are the specific issues concerning your product or event? • What are the promotional issues concerning your product or event? • Evaluate the characteristics of your proposed promotion. Create examples such as unique fan giveaways, focusing on certain stars, or activities that will attract new fans. • Evaluate your marketing methods. Do these methods promote, advertise, or otherwise represent your product or event? Define the anticipated effects (including cost of promotion). • What are the potential pricing issues? Consider your organization’s internal and external financial constraints, as well as the state of the local economy. o Evaluation • How would the success of the plan be evaluated? • When would the success of the plan be evaluated? • Format your paper according to APA guidelines. • The objectives (or mission) of your client • The demographics of your client’s fan base • The problem or opportunity you have identified for your client • The identification of internal and external contingencies that affect your client’s financial performance • The method of data collection, regarding consumer needs • A promotional plan to market your new ideas • A presentation of unique pricing strategies to attract new fans or customers • A plan to evaluate the success of your implementations


There are no reviews yet.

Be the first to review “Sports Marketing Plan”

Your email address will not be published. Required fields are marked *