Sports Marketing Plan. Post to the Assignments Section. â€¢ Resources: Appendix A â€¢ Write a 1,400- to 1,750-word paper describing a strategic sports marketing plan. â€¢ Organize your paper using the outlines below. Answer each of the questions and prompts methodically; they help create a comprehensive sports marketing plan. If a particular section does not apply to your chosen organization, be sure to explain why. o Executive Summary â€¢ What are the historical trends of the product or event? â€¢ What are the internal and external contingencies that affect decisions of the governing organization? â€¢ What are the current consumer demographics of the product or event? â€¢ What is the condition of the local economy? â€¢ How does the economy affect your product or event? â€¢ What is the major competition for your product or event? o Introduction â€¢ What is the mission statement of the organization? â€¢ What are the organizational objectives? Use measurable examples such as elevated attendance percentages or increased number of season ticket sales. o Planning Process â€¢ What are your consumer needs? Define your product or eventâ€™s problem statement, stating your research objectives, presenting your method for data collection, and identifying your primary data collection instrument. â€¢ What is your market selection? â€¢ Define your segmentation by identifying the new target audience and how you select the right marketing mix. â€¢ Define your method for target marketing. â€¢ Define the appropriate positioning of your product or event. o Marketing Mix Decisions â€¢ What are the specific issues concerning your product or event? â€¢ What are the promotional issues concerning your product or event? â€¢ Evaluate the characteristics of your proposed promotion. Create examples such as unique fan giveaways, focusing on certain stars, or activities that will attract new fans. â€¢ Evaluate your marketing methods. Do these methods promote, advertise, or otherwise represent your product or event? Define the anticipated effects (including cost of promotion). â€¢ What are the potential pricing issues? Consider your organizationâ€™s internal and external financial constraints, as well as the state of the local economy. o Evaluation â€¢ How would the success of the plan be evaluated? â€¢ When would the success of the plan be evaluated? â€¢ Format your paper according to APA guidelines. â€¢ The objectives (or mission) of your client â€¢ The demographics of your clientâ€™s fan base â€¢ The problem or opportunity you have identified for your client â€¢ The identification of internal and external contingencies that affect your clientâ€™s financial performance â€¢ The method of data collection, regarding consumer needs â€¢ A promotional plan to market your new ideas â€¢ A presentation of unique pricing strategies to attract new fans or customers â€¢ A plan to evaluate the success of your implementations
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