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Report on SME’s Viability

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1. Transmittal letter…………………………………………………………………….…3 2. Executive summary…………………………………………………………………….4 3. The nature, number and characteristics of Australian SMEs…………………………..5 4. Factors influencing SMEs’ success and failure………………………….……………..6 5. Entrepreneurial characteristics…………………………………………………………7 5.1 Describe the characteristics of successful entrepreneurs…………….,………………8 5.2 Analyze Carolyn Creswell against these characteristics……………..……………….8 6. Analyzing opportunities and developing a framework for the business……………….9 6.1 The nature of your chosen business…………………………………………….…….9 6.2 Analyze the viability of this business against the following…………………………9 6.2.1 Legal structure: analyze options and justify choice………………..………………9 6.2.2 Core benefit of the product……………………………………….………………10 6.2.3 Competitive edge – USP………………………………………………………….10 6.2.4 Financial overview……………………………………………..…………………10 7 References…………………………………………………………………………….11 8 Appendices……………………………………………………………………………12

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