Choose one of the products or services your company offers, or think of an idea you have to sell a product. Write a 1- to 2-page description of how you would prepare to qualify a sales prospect including: A description of the ideal customer including: The business problem your product would solve The customer’s decision-making process Potential objections A description of how your product would solve the business problem for the customer including: How to measure success Potential problems with the product and how they would be solved
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