Use secondary and primary research data to provide answers to the following: 1) Outline the consumer behavior process with respect to your chosen brand. (Consumer Behaviorâ€“ Chapter 5) 2) Identify the needs that motivate the consumers to purchase the brand and the level of involvement by interviewing at least five customers. (Chapter 5) 3) Identify and analyze the segmentation strategy used by the company, the target market and the positioning strategy. (Chapter 8) (Use advertisements for the brand to comment on target market and positioning strategy). 4) Discuss how the brandâ€™s packaging and labeling contribute to the firmâ€™s overall strategy. Here you are expected to comment on the design of the package and the information on the package. (Chapter 10) 5) Provide suggestions on how to improve the marketing strategy for the brand. (Chapter 9) The last one is what I have to complete. It should be around one page and a half using times new Roman 12pt. font and with 1â€margins on all sides, single spaced
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