Synthesize concerns and opportunities, and articulate them as strategic issues. What are the critical issues? Why are these particular issues critical? Evaluate the strategic issues including the degree to which they may impact the strategic position, direction, decisions, and activities of P&G. Propose strategies and recommend approaches to mitigate strategic issues that represent ethical dilemmas. Propose strategies and recommend approaches for strategic issues that have significant impact on the strategic direction of the firm, or sustained competitive advantage of P&G
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