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OMM 640 Week 1 Assignment

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OMM 640 Week 1 Assignment 21st Century Corporate Social Responsibility Read Chapter 2 of the textbook as well as the Snider, Hill, and Martin (2003) article on corporate social responsibility in the 21st century. Conduct research on the Internet and select a company for which you will summarize the corporate social responsibility of the organization. In your summary, incorporate the following key words and phrases: sustainability, strategic philanthropy, cause marketing, shared value, stakeholders, and global perspective. Include definitions in your own words for these key words and phrases. The paper • Must be three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the FSB APA guidance located in the classroom. • Must include a separate title page with the following: o Title of paper o Student’s name o Course name and number o Instructor’s name o Date submitted • Please use a minimum of three headings in each writing assignment. I will not accept papers without headings. • Must use at least two scholarly sources in addition to the course text and the article by Snider, Hill, and Martin (2003). • Must document all sources in APA style as outlined in the FSB APA guidance located in the classroom. • Must end with a conclusion that clearly summarizes what was presented in the paper. Must include a separate references page that is formatted according to APA style as outlined in the FSB APA guidance located in the classroom..

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