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MT/450 MT450 MT 450 Unit 7 Discussion


MT 450 Unit 7 Discussion Social Media, Advertising Strategy, and Sales Promotion In every job there is some sales and marketing that must go on. You must persuade your boss to accept a new entrepreneurial idea; you must convince a team of colleagues that a particular strategy will work as just two examples. Suppose that a new Social Media Marketing program is being developed for your school. As an Administrator, how would you advertise it and find support for this new program? • What would be your goals in terms of advertising this new program to current and prospective students? • What type of advertising strategy would you suggest for this new Social Media Marketing major? • How is advertising and sales promotion similar? Dissimilar? • Which do you think is a more effective communication tool for marketing managers and why?


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