MT 450 Unit 2 Discussion VALS VALSâ„¢ strengthens demographic characterizations by explaining the deeper psychological drivers of consumer behavior. Visit the VALSâ„¢ web site,take the survey, and find out in which psychographic group you fall. â€¢ Would you have guessed that you would have been in this group? â€¢ How would you rate VALSâ„¢ in terms of market segmentation? â€¢ Why it is important for marketers to know VALSâ„¢ ? â€¢ How and when should this information be used?
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