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MT/450 MT450 MT 450 Unit 2 Discussion

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MT 450 Unit 2 Discussion VALS VALS™ strengthens demographic characterizations by explaining the deeper psychological drivers of consumer behavior. Visit the VALS™ web site,take the survey, and find out in which psychographic group you fall. • Would you have guessed that you would have been in this group? • How would you rate VALS™ in terms of market segmentation? • Why it is important for marketers to know VALS™ ? • How and when should this information be used?

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