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MT/450 MT450 MT 450 Unit 2 Assignment

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MT 450 Unit 2 Assignment Marketing Strategy and the Consumer Purchase The consumer decision-making process begins with needs recognition, when stimuli trigger awareness of an unfulfilled want. If additional information is required to make a purchase decision, the consumer may engage in an internal or external information search. The consumer then evaluates the additional information and establishes purchase guidelines. Finally, a purchase decision is made.

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