A company has developed a multi channel distribution system through which it distributes is products. there is a channel to reach large commercial orgs, a channle to serve government agencies, and a third to reach private consumers. The company is concerned how to keep the intermediaries motivated. The company is intrigued by the notion of disctribution programming. A. Identify and list 5 strategies for motivating intermediaries 1. identify and briefly describe each strategy 2. explain each strategy, including the advantages and disadvantages of each 3. give examples of situations in which each strategy is appropriate B. Describe distribution programming as a comprehensive strategy for motivating intermediaries
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