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MKTG/610 MKTG610 MKTG 610 Week 6 Discussion


MKTG 610 Week 6 Discussion Research the current business environment and identify an organization that has recently (within the last 2- 3years) undergone a serious strategic reformulation and change. What were the challenges the company faced that catalyzed this change? What shifts did they make – a) Market Evolution, b) Technological Innovation, c) Market Redefinition, or d) a Change in Marketing Channels e) other – to execute the Strategic Change? Discuss the results –are they positioned now for future success, or are more changes needed? Give rationale – why/why not. What additional recommendations do you have for the firm? Provide specific details (don’t just say – advertise more without giving deals regarding media and message.


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