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MKTG/610 MKTG610 MKTG 610 Week 5 Discussion

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MKTG 610 Week 5 Discussion Topic 1 – Social Media COLLAPSE View the video –Social Media Revolution 2012 – http://www.youtube.com/watch?v=0eUeL3n7fDs Research articles about the use of Social Media in marketing and determine effective and ineffective strategies for use. Discuss how technology has changed the ways companies market to you. Research and bring examples of personalize marketing communications via new technology. Are these effective – why or why not? How do you think it will change in the next 3-5 years? Include your own research on the future of marketing communications. At least 3 outside sources are required, cited in APA format.

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