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MKTG/610 MKTG610 MKTG 610 Week 4 Assignment Marketing Plan Part 2

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MKTG 610 Week 4 Assignment Marketing Plan Part 2 Part 2 – Target Market Segmentation & Product Strategy Continued Development of Strategic Plan includes: Analysis of potential customers, segmentation of market and selection of Primary and Secondary Target Market that supports the Strategic Focus. Development of Product Strategies aligned with Strategic Focus Format: APA Format Required Abstract Required Title Page and Reference Page Use APA formatted headers and subheads as needed. A minimum of 6 outside references required. 6-8 pages, not including title page, abstract and reference page.

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