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MKTG/610 MKTG610 MKTG 610 Week 2 Assignment Marketing Plan – Part 1

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MKTG 610 Week 2 Assignment Marketing Plan – Part 1 Part 1 – Market Information, Competitive Advantages and Strategic Focus Objective: Based on research of the internal and external environment, determine strategic new direction Expectations: Begin by reviewing the entire marketing plan outlined in the Week 1 materials so you have a strong understanding of where you are headed. Instructions for the first section of the Strategic Marketing Plan for the company selected and approved as follows: Using the Marketing Plan Worksheets as guides, prepare the following analysis: Provide a Situational Analysis of the current Internal and Customer Environments Research and prepare an analysis of the External Environment Complete SWOT Analysis and SWOT Matrix Develop at least 3 Competitive Advantages based on SWOT analysis Develop a Strategic Focus from the most sustainable competitive advantages. Format: APA Format Required Abstract Required Title Page and Reference Page Use APA formatted headers and subheads as needed. A minimum of 6 outside references required. 6-8 pages, not including title page, abstract and reference page.

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