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MKTG/610 MKTG610 MKTG 610 Week 1 SWOT Analysis Assignment


MKTG 610 Week 1 SWOT Analysis Assignment Objective: To determine the internal and external factors that must be considered in the development of a marketing strategy, evaluate their likely impact on the firm and generate possible competitive advantages for the development of a sound strategic and tactical direction. Expectations: Complete a full SWOT Analysis for the Case – “USA Today” on page 501 of the text and use it to analyze and determine 3 Competitive Advantages that USA Today could build upon. Begin with a complete SWOT matrix grid that specifies both Internal and External factors. It is expected that you research and provide meaningful data/information as it relates to external factors. Analyze the SWOT, matching strengths to opportunities and provide 3 Competitive Advantages that you feel are available for the company to build upon. Support your analysis. Tell the reader why these are the best options and be sure to have facts to support it. At this point, there is no need to “solve” the case or provide further recommendations. Format: The document should be in APA format, including properly formatted title page, and reference page.


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