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MKTG/610 MKTG610 MKTG 610 Week 1 Discussion

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MKTG 610 Week 1 Discussion Topic 1 – Blogs Begin by researching “marketing” blogs. Here are a few places to begin – please do not limit your research to these sources. http://marketing-expert.blogspot.com/ or http://marketingjournal.blogspot.com/. Identify a blog you believe is credible and well developed – supporting your decision with facts. Share the URL and provide a brief overview of the blog contents and author. Identify how you think this blog and blogs in general are influencing marketing decisions made by consumers and companies. What are the advantages and disadvantages of this medium as information for the marketplace? How would you as a marketer use this information? Two (2) references are required beyond the text book. Be sure to cite and source in APA format. Topic 2 – Trends and Opportunities Topic 2 – Trends and Opportunities http://www.ted.com/talks/lang/en/john_gerzema_the_post_crisis_consumer.html After reviewing the video from the link provided, research and discuss the following. Identify one of the 4 cultural shifts discussed and research additional examples and evidence of the shift. Provide examples of how the market has responded to the shift with products or services. Based on research, explain what you see as the trajectory of this cultural shift. Is it completed? just starting? still going strong? has the shift changed or evolved into something slightly different? Finally-how does where the shift is (beginning, middle, end, dead) impact the companies, products and services. Give examples Please include at least 2 academic sources for your research beyond the textbook. Cite and source in APA format.

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