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MKTG/310 MKTG310 MKTG 310 WEEK 7 DISCUSSION 2

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MKTG 310 WEEK 7 DISCUSSION 2 Opinion Leaders Go to www.hairclub.com. One of the great problems facing men in our day and age is the prospect of going bald. How does the Hair Club for Men play to male fears? How do they use opinion leaders to persuade prospective customers to try their products? What do you think of the organization’s promotional campaigns? Explain.

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