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MKTG/310 MKTG310 MKTG 310 WEEK 6 VIDEO ASSIGNMENT

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MKTG 310 WEEK 6 VIDEO ASSIGNMENT Video Assignment Video assignment: Nike Download the Video Assignment rubric from Doc Sharing. Submit your lab to the Dropbox, located at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions. See the Syllabus section “Due Dates for Assignments & Exams” for due date information. View the Nike video case in Chapter 11 (mymarketinglab) and answer the following questions. 1. Nike’s impressive portfolio includes some of the strongest brand names in the world. How does lifestyle play a crucial factor in Nike’s brand success? What are some of the challenges and benefits associated with being the market leader in so many categories? 2. With social media becoming increasingly important and fewer people watching traditional commercials on television, what does Nike need to do to maintain its strong brand images? 3. What risks do you feel Nike will face going forward? Rubric—Week 6 Video Case Grading Rubric for Week 6 video: View the video Nike in Chapter 11 (mymarketinglab) This video is worth 55 points. Please name your paper, “LastNameFirstName”. Category Points Description Understanding 45 Quality of the answers to questions 1 and 2 Analysis 5 Correctly produced APA parenthetical citations and references list Execution 5 Organization, spelling, and grammar Total 55

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