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MKT/571 MKT571 MKT 571 Week 2 Assignment 1 What Is A Marketing Plan?

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MKT 571 Week 2 Assignment 1 What Is A Marketing Plan? Develop a 1,050-word marketing plan discussion which includes the following: • Discuss what a marketing plan is and is not. • Examine the elements that should be included in a marketing plan. • Examine the importance of a marketing plan. • Discuss how a marketing plan can be applied to a new product launch. • Discuss ways to determine goals, strategies, tactics, and objectives for a new marketing plan. Cite a minimum of three scholarly references in addition to the text. Format the paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

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