MKT 571 Week 2 Assignment 1 What Is A Marketing Plan? Develop a 1,050-word marketing plan discussion which includes the following: â€¢ Discuss what a marketing plan is and is not. â€¢ Examine the elements that should be included in a marketing plan. â€¢ Examine the importance of a marketing plan. â€¢ Discuss how a marketing plan can be applied to a new product launch. â€¢ Discuss ways to determine goals, strategies, tactics, and objectives for a new marketing plan. Cite a minimum of three scholarly references in addition to the text. Format the paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
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