MKT 435 Week 5 Discussion 3 Figure 14.3 of chapter 14 of this week’s reading discusses the decision-making process. Link for Chapter 14 Questions: What components make up the “process” portion of decision-making? Which is more influential the decision-making steps or the psychological influences? Share a recent purchase or purchases you made and go through the decision-making steps as well as what psychological influences were involved. Please share your thoughts and examples.
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