MKT 435 Week 5 Discussion 2 Within “needs recognition” as discussed in chapter 14 is pre-purchase search. Questions: Once you perceive a need what is your typical search pattern? Do you utilize past purchases as part of your pre-purchase search? What’s the most extensive search you’ve done when making a purchase? What is meant by “psychological field” as mentioned on page 341? Please share your pre-purchase search experience.
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