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MKT/435 MKT435 MKT 435 Week 5 Consumer Decision Making Process Analysis

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MKT 435 Week 5 Consumer Decision Making Process Analysis Instructions: Analyze a recent purchase decision you made using the steps in the consumer decision making process. The consumer decision making process is discussed in Chapter 14, pages 341-346. Submit a detailed outline in which you show the steps you took in making the purchase decision and the rationale behind each step. An example of a detailed outline can be found in the Center for Writing Excellence. Include at least one reference. Click the Assignment Files tab to submit your assignment.

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