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MKT/435 MKT435 MKT 435 Week 4 Examine a Communication Tool


MKT 435 Week 4 Examine a Communication Tool Instructions: Choose a marketing communication tool used by a brand about which you are passionate. Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc. Create a presentation in which you: • Present the communication tool. • Discuss how effective the communication tool is in attracting and retaining customers as well as communicating the company’s focus on customer satisfaction. • Propose 3 ways in which the communication tool could be improved for effectiveness. • Your presentation may be a poster board, flyer, press release, print ad or a banner ad. Either include pictures of this within your paper or attach it separately. Clearly spell out how you changed the original communication tool and why. • Write a 525- to 700-word summary of how you think the presentation went. Include at least one reference. Format the paper according to APA standards.


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