MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy Instructions: Write a 700- to 1,050-word paper in which the team discusses the following: â€¢ A brief overview of the company and the product and its marketing strategy. â€¢ An examination and discussion of the external factors that influence the company’s target market. â€¢ Find 5 examples of the company’s marketing communications and discuss each communications example, addressing how the company recognizes external factors that influence its consumers’ behavior. Examples of Marketing Communications types are: print advertising, press releases, brochures, flyers, banner ads, etc. Include at least three references. Format the paper according to APA standards. Click the Assignment Files tab to submit your assignment.
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