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MKT/435 MKT435 MKT 435 Week 2 Discussion 3


MKT 435 Week 2 Discussion 3 Which reference group do you feel as more influence on your life as a consumer? Does social class impact your family as a consumer or does your family impact your social class as a consumer? Are there some purchases that can be made that these reference groups don’t impact? If so, what types of products are exempt from the influence of these groups? Have you seen these reference groups evolve over your lifetime? If you wanted to change the opinion of these reference groups what would strategy would you employ?


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