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MKT/435 MKT435 MKT 435 Week 2 Discussion 1

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MKT 435 Week 2 Discussion 1 See if you can find an ad and identify each of these steps that you think the marketer went through in coming up with the ad. What subset of consumers was narrowed down to and which segments were targeted. What was the final positioning that was communicated to the consumer? Do you feel that this was well executed?

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