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MKT/435 MKT435 MKT 435 Week 1 Discussion 1

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MKT 435 Week 1 Discussion 1 As discussed on page five of chapter one why is the “selling concept” employed by marketers? Why is the “selling concept” bad for consumers? Have you ever been subjected to the “hard sell” concept? And if so did you buy? What companies or industries can you think of that employ this tactic?

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