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MKT 421 Week 3 Team (only My Part)


Learning Team Marketing Plan: Phase II Company: Starbucks Products: (1) Drive up windows (2) an app for smart phones to place orders Due Date: 3/9/13 Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the following: • Introduction – 150 words Other Student • Identify the segmentation criteria that will affect your target market selection. – 300 words Other Student • Identify your target market. – 300 words Other Student • Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy. – 300 words – MY part • Analyze current competitors and define the competitive landscape for your product or service. – 300 words Other Student Conclusion – 150 words Other Student Format your paper consistent with APA guidelines.


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