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MKT 421 MKT 421 MKT/421 WEEK 3 Positioning Presentation


MKT 421 WEEK 3 Positioning Presentation Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds. Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market. Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following: • Summary slide • Target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral) • Perceptual map • Map placement explanations • References Click the Assignment Files tab to submit your assignment. Marketing Management Assignment Help, Marketing Management Homework help, Marketing


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