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MGT/435 MGT435 MGT 435 Week 4 Quiz

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MGT 435 Week 4 Quiz 1. Question : __________ refers to the high-tech analysis of a company’s data in order to make better strategic decisions. Data mining Data modeling Data collection Data warehousing Question 2. : An executive information system is a computer-based system that __________. : provides information and support for interdepartmental communication facilitates decision making at upper levels of management . facilitates data warehousing and business intelligence efforts provides information and support for managerial decision making Question 3. : Which of the following facts pertains to affordability under Heinz’s “Four As” strategy to emerging global markets? In Sweden, customers care about a company’s reputation for CSR. In Korea, ketchup is eaten primarily on pizza. In the Philippines, ketchup is made with bananas. In Indonesia, soy sauce is sold in small, 3-cent packets. Question 4. : Needs-based positioning refers to __________. : serving many needs of few customers serving few needs of few customers serving many needs of many customers serving few needs of many customers Question 5. : A __________ organization is one that has practices in place to encourage, rather than obstruct, change. talent mind-set creative destruction b2change cultural lock-in Question 6. : Variety-based positioning refers to __________. : serving many needs of few customers serving many needs of many customers serving few needs of many customers serving few needs of few customers Question 7. In the late 1950s, the founder of modern management, Peter Drucker, noted that individual work had become primarily __________. : machine oriented task oriented technology oriented knowledge oriented Question 8. : Satinelle is known for its ability to integrate newcomers into its high-performing culture. It also cares about supporting opportunities for employees’ professional growth. Because of this, Satinelle is known as a __________. balanced scorecard entity talent mind-set company a drama triangle corporation built-to-change organization Question 9. : An organization’s strongest capabilities are known as its __________. talent mind-set built-to-change pillars core competencies branding assets Question 10. : According to data cited in the chapter, approximately __________ of large-scale change initiatives fail. 60% 50% 40% 70%

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