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Marketing Research


What is causal research design? What is its purpose? Provide an example of a causal research experiment including design, validity, and types. 2. Describe exploratory research and provide three examples illustrating the uses of exploratory research 3. What are some factors considered to be important in determining the research objectives? 4. What is test marketing? List and explain the four types of test markets. What are the advantages of test marketing? 5. List and briefly explain the eleven steps in the marketing research process? Which parts of the research process ensure that the sample is representative and that the results are accurate?


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