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Marketing Plan: new sports drink


Marketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours. Write a 3 page paper discussing how you would market the product. Target Market- Athletes, gym’s, active people (walkers, joggers) SWOT analysis (strengths, weaknesses, oppurtunties, threats) Competition Marketing Strategy – objective to show consumers the benefits of the water bottle (convienence) , pricing to make affordable, advertising ( televison, trade shows)


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