Unit 3 Individual Project Deliverable Length: 4-5 pages, 1000-1250 words Details: MARKETING YOUR BUSINESS Being on the cutting edge of technology and marketing is a talent that is coveted in todayâ€™s ever-changing market. Here is your opportunity to do research in what is new and decide if it works for your site launch. Part 1: Target Market & Competitionâ€¢Identify your target market. Provide a specific demographic profile and rationale for this decision. Use this link to help you. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market. â—¦Get into the heads of your target market. Why does it WANT to be seen using your product/service? Copying and pasting statistical tables does not show your mastery of the materials. Create the information in an original format.â€¢Analyze your competition. Who are they? Who are the biggest players (include market share data)? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Hoover’s Pro in the Library is a good tool for this section; it may be accessed under â€œFind Web Resourcesâ€ â—¦What does your competition offer that your target market wants? How can you compete? Part 1 of the Individual Project should be 2-2 Â½ pages in length and will become part of the final project for the course. Part 2: Marketing implementation Activity Using the business you have been working with throughout the class, created an integrated marketing communication plan which includes both traditional and internet components. NOTE: we will apply new media techniques in a future assignment (U4 DB). â€¢Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements. â€¢Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Part 2 of the Individual Project should be 2-2 Â½ pages in length and will become part of the final project for the course.
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