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Marketing Homework Help

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Marketing Homework Help B7442 Marketing Strategy and Management Week 3.1 Assignment 2: Strategic Marketing Recommendations In this assignment, you will compare and contrast the differences between marketing strategies in a changing competitive environment. Scenario: Consumer behavior and competitive market analysis are key initiatives for a marketing manager. With the changing competitive environment of the global marketplace, marketing managers are always in search of evolving markets and underserved profitable niches to provide them with a competitive advantage. Porter’s Five Forces and strategies to overcome the Five Forces are seminal works on competitive advantage. Select a company and a product in an industry affected by changes in the business environment or in consumer preferences. As a consultant to that company, you are asked to provide strategic marketing recommendations. Directions: Describe the company you chose and the industry they are in; include an overview of one of their products/services and the markets they serve. Present their current marketing strategy. Using Porter’s Five Forces framework, evaluate the profitability of the current market. Analyze the strengths and weaknesses of the strategies currently used to market the product/service. Utilizing the University online library, research at least six peer-reviewed academic articles related to marketing strategy and competitive advantage. Using best practices from the literature, propose a new marketing strategy to give your selected company a competitive advantage. Include the following in your marketing strategy: Describe how the proposed marketing strategy aligns with the goals of the company. Examine areas in the marketing strategy that could provide a competitive advantage based on current marketplace competition. Analyze market segmentation, differentiated points of value, message(s), and product positioning. Write a 6–8-page report in Word format. Utilize at least six scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation. Apply APA standards to citation of sources. Required Assignment Grading Criteria and Rubric: Grading Criteria Proficient Maximum Points Describe the company you chose and industry they are in; include an overview of one of their products/services and the markets they serve. Present their current marketing strategy. Description of company, industry, product/service, and market is clear, complete, and specific. The current marketing strategy is presented in a comprehensive manner. 24 Using Porter’s Five Forces framework, evaluate the profitability of the current market. Analyze the strengths and weaknesses of the strategies currently used to market the product/service. Evaluation of market profitability is accurate, clear, and specific. Identified strengths and weaknesses of current strategies are analyzed appropriately. 48 The proposed marketing strategy describes how the proposed marketing strategy aligns with the goals of the company. Description of alignment is accurate, specific, and clear. The proposed strategy appropriately aligns with the company’s goals. 20 The proposed marketing strategy examines areas in the marketing strategy that could provide a competitive advantage based on current marketplace competition. Areas examined are appropriate, clear, and likely to hold a competitive advantage in the marketplace. 36 The proposed marketing strategy is based on an analysis of market segmentation, differentiated points of value, message(s), and product positioning. The analysis of market segmentation, differentiated points of value, message(s), and product positioning is comprehensive and supported by literature. 48 Writing Standards Write in a clear, concise,

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