1. Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps. 2. Develop strategies to assess performance and achieve marketing goals. 3. Create an effective marketing plan. 4. Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing. 5. Evaluate the basis for market segmentation and approaches to segmentation. 6. Evaluate target customer segments and positioning products within these segments. 7. Develop branding strategies for existing and new products. 8. Develop pricing strategies and distribution channels for products. 9. Analyze integrated marketing communications and its relationship to advertising strategy. 10. Evaluate marketing research tools involved in the marketing process. 11. Use technology and information resources to research issues in marketing management. 12. Write clearly and concisely about marketing management using proper writing mechanics.
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