Write a 1,050- to 1,400-word summary answering the following questions: What does proactive planning mean? What feedback mechanism should public relations develop in this situation? What is an ineffectual way of deploying this plan? Provide two examples of what not to do in this situation. When is a proactive crisis management plan needed? And why? When does public relations utilize reactive crisis management? What role does public relations play in reactive crisis management?
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