Assignment Details â€¢ Company / product chosen: Toyota â€¢ You are going to perform an environmental and marketing analysis on this company / product. Assignment Format â€¢ Cover page â€¢ 1. Introduction â€¢ 2. Company / Product Background â€¢ 3. Micro Analysis â€¢ 4. Macro Analysis â€“ PESTLE â€¢ 5. SWOT Analysis â€¢ 6. Marketing Strategy – Segmentation, Targeting, Differentiation, Positioning â€¢ 7. Marketing Mix – Product, Price, Place, Promotion â€¢ 8. Recommendations â€¢ 9. Conclusion â€¢ Reference List Assignment Format (Details) â€¢ Cover Page – Title of Report – Date â€¢ 1. Introduction – 1 paragraph – 4 to 8 lines – Mention: ïƒ¨ Company / Product ïƒ¨ Purpose of report ïƒ¨ Structure of report â€¢ 2. Company Background – 1 paragraph – 4 to 8 lines – Briefly describe what the company / product is about – Up to date information â€¢ 3. Micro Analysis – Define Micro Analysis. State that it comprises of Customers, Competitions and Company. ïƒ¨ Customers . Who are they? (General Description) . Key influences of buyer behaviour (Cultural, Social, Personal, Psychological)? Only those that apply ïƒ¨ Competitors . Who are the key competitors? . Market Share (Charts & Statistics)? ïƒ¨ Company . Discuss 2 key Strengths and 2 key Weaknesses? â€¢ 4. Macro Analysis – Define – Provide table stating the following for a country or region: ïƒ¨ Political ïƒ¨ Economic ïƒ¨ Socio-cultural ïƒ¨ Technological ïƒ¨ Legal ïƒ¨ Eco-environmental – Discuss any THREEof the above in detail â€¢ 5. SWOT Analysis – Strengths – Weaknesses – Opportunities – Threats ïƒ¨ Presented in a TABLE ïƒ¨ NOdefinition, explanation or discussion ïƒ¨ All information MUSTbe from sections 3 & 4 â€¢ 6. Marketing Strategy (Focus of the Report) – Define – Explain that the marketing strategy comprises of segmentation, targeting, differentiation and positioning – Explain that the aforementioned will be explained in the following sections. – 6.1 Segmentation ïƒ¨ Define ïƒ¨ Explain importance ïƒ¨ Suggest how your chosen company has segmented the market (geographic, demographic, psychographic and behavioural segmentation) – 6.2 Targeting ïƒ¨ Define ïƒ¨ Explain importance ïƒ¨ From the segments identified in Section 6.1, suggest which segment(s) your chosen company has targeted – 6.3 Differentiation ïƒ¨ Define ïƒ¨ Explain importance ïƒ¨ Suggest how your chosen company has differentiated itself from its competitors (value / competitive advantage) – 6.4Positioning ïƒ¨ Define ïƒ¨ Explain importance ïƒ¨ Suggest how your chosen company has positioned itself in the market based on the value identified in Section 6.3 (its value / competitive advantage) â€¢ 7. Marketing Mix (Focus of the report) – Product – Price – Place – Promotion â€¢ 8. Recommendations – Agree or disagree with current strategy? Why? – Any new or better ideas? Justify. â€¢ 9. Conclusion – 1 paragraph – Summarise your key discussions in the report –
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