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Marketing homework help

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Assignment Details • Company / product chosen: Toyota • You are going to perform an environmental and marketing analysis on this company / product. Assignment Format • Cover page • 1. Introduction • 2. Company / Product Background • 3. Micro Analysis • 4. Macro Analysis – PESTLE • 5. SWOT Analysis • 6. Marketing Strategy – Segmentation, Targeting, Differentiation, Positioning • 7. Marketing Mix – Product, Price, Place, Promotion • 8. Recommendations • 9. Conclusion • Reference List Assignment Format (Details) • Cover Page – Title of Report – Date • 1. Introduction – 1 paragraph – 4 to 8 lines – Mention:  Company / Product  Purpose of report  Structure of report • 2. Company Background – 1 paragraph – 4 to 8 lines – Briefly describe what the company / product is about – Up to date information • 3. Micro Analysis – Define Micro Analysis. State that it comprises of Customers, Competitions and Company.  Customers . Who are they? (General Description) . Key influences of buyer behaviour (Cultural, Social, Personal, Psychological)? Only those that apply  Competitors . Who are the key competitors? . Market Share (Charts & Statistics)?  Company . Discuss 2 key Strengths and 2 key Weaknesses? • 4. Macro Analysis – Define – Provide table stating the following for a country or region:  Political  Economic  Socio-cultural  Technological  Legal  Eco-environmental – Discuss any THREEof the above in detail • 5. SWOT Analysis – Strengths – Weaknesses – Opportunities – Threats  Presented in a TABLE  NOdefinition, explanation or discussion  All information MUSTbe from sections 3 & 4 • 6. Marketing Strategy (Focus of the Report) – Define – Explain that the marketing strategy comprises of segmentation, targeting, differentiation and positioning – Explain that the aforementioned will be explained in the following sections. – 6.1 Segmentation  Define  Explain importance  Suggest how your chosen company has segmented the market (geographic, demographic, psychographic and behavioural segmentation) – 6.2 Targeting  Define  Explain importance  From the segments identified in Section 6.1, suggest which segment(s) your chosen company has targeted – 6.3 Differentiation  Define  Explain importance  Suggest how your chosen company has differentiated itself from its competitors (value / competitive advantage) – 6.4Positioning  Define  Explain importance  Suggest how your chosen company has positioned itself in the market based on the value identified in Section 6.3 (its value / competitive advantage) • 7. Marketing Mix (Focus of the report) – Product – Price – Place – Promotion • 8. Recommendations – Agree or disagree with current strategy? Why? – Any new or better ideas? Justify. • 9. Conclusion – 1 paragraph – Summarise your key discussions in the report –

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