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Marketing homework help


Do the categories assigned to your zip code define your neighborhood accurately? Do you see yourself in one of the categories listed? If so, which one? How might this information be valuable to marketers of products to you and the other categories listed for your neighborhood? What promotions do you receive through the mail that are, in your opinion, targeting your neighbors and yourself based on the classifications? Which retail operations may have located in your immediate region based on these profiles? In summary, are you and your neighborhood accurately captured in the PRIZM NE classifications? Why or why not? Be as specific as possible and provide examples. Is your neighborhood’s PRIZM designation reflected in the demographics, lifestyle and related resident consumer buying habits and behaviors, as well as community and retail development?


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