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MARKETING DEBATE—With Products, Is It Form or Function?

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need help for the discussion , 1- discuss both side 2- write the conclusion 3- The discussion would be 16 sentence 4- make sure to write APA style 5- write one example from (Wall Street Journal) MARKETING DEBATE—With Products, Is It Form or Function? The “form versus function” debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference. Take a position: Product functionality is the key to brand success versus product design is the key to brand success. Support your position with reference to information found in the textbook, scholarly journal articles, and/or Wall Street Journal online (reference article used).

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