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Market Segmentation and Product Positioning


Market Segmentation and Product Positioning The student is required to prepare a 4-5 page research plan to support introducing the Product and Service for “Your Marketing Plan” to the U.S. market. In addition to stating your marketing objectives, the student is required to: Identify the marketing segment for the product and explain why this segment was selected; Discuss the target market and why these customers will be targeted; Conduct a SWOT (strengths, weakness, opportunities and treats) analysis for the company; Describe the market position for your product and service. Support your recommendations with at least 2 reference sources that discuss the nature of the product, use of market research methods related to the product, or considerations in conducting research, and cite your references using APA style.


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