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Human Resource Management

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Assume you are the HR Director for a midsized company and must make a decision about the company’s employee benefits package. You have not been in this position before and must maintain the current benefits budget; there may be no increases or changes to the package that will result in additional spending. Assignment 4 – The Consumer Each November becomes “open season” in which many employees have an opportunity to decide which type of health care coverage to choose for the upcoming year. Plans are marketed by health insurance companies, HMOs, local hospitals, and professional associations. Many Human Resource (HR) professionals are bombarded with sales and marketing attempts to persuade them to change the benefits packages they offer to employees. Given the number of choices available, it may be tempting to select the package that best meets your needs. In a five to seven (5-7) page paper, describe how you would handle this selection process from each of these points of view. Assume you are the HR Director for a midsized company and must make a decision about the company’s employee benefits package. You have not been in this position before and must maintain the current benefits budget; there may be no increases or changes to the package that will result in additional spending. 1. Describe the selection process you would use to make the most cost-effective and employee-friendly decision. 2. Identify the information you would need to make this decision. 3. Discuss the ramifications of your decision on employees. As an employee of a midsized company, your HR Director is considering a change in the benefits package for the upcoming year. 4. Evaluate the factors that influence your selection of a package. 5. Analyze to what extent the cost of the program influences your decision. 6. Explain possible alternatives if you were to choose not to participate in the benefits package for the upcoming year. The format of the paper is to be as follows: o Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format. o Type the question followed by your answer to the question. o In addition to the five to seven (5-7) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date. Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. The assignment will be graded using the following rubric: Outcomes Assessed • Describe the marketing research process and market segmentation strategies. • Describe the concept of relationship marketing and the distinction between satisfaction and loyalty. • Use technology and information resources to research issues in health care marketing. Grading Rubric for Assignment #4 – The Consumer Criteria 0 Unacceptable 20 Developing 30 Competent 40 Exemplary 1. Describe the selection process you would use to make the most cost-effective and employee-friendly decision. Did not complete the assignment or inaccurately the selection process you would use to make the most cost-effective and employee-friendly decision; omitted and/or included irrelevant information. Described with less than 70% accuracy, thoroughness, and logic. Partially described the selection process you would use to make the most cost-effective and employee-friendly decision; omitted some key information. Described with 70-79% accuracy, thoroughness, and logic. Sufficiently described the selection process you would use to make the most cost-effective and employee-friendly decision. Described with 80-89% accuracy, thoroughness, and logic. Fully described the selection process you would use to make the most cost-effective and employee-friendly decision. . Described with 90-100% accuracy, th

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